The Business 2.0 article in the June issue about unconferences has three steps listed (it is not on their website yet but GutsyPinay blogged it)… it skips over very important elements needed to make a sucessful events.
How to host an unconference – oversimplified version:
- Create a wiki
- Find sponsors
- Post author harrison Owen’s Law of Two Feet: any person neither learning from nor contributing to a group discussion must walk to another one.
Having put on a few unconferences myself (the Internet Identity Workshop that I co-produce and facilitate and MashupCamp that I facilitate) I thought I would outline the simple steps to host a successful DIY event.
I also must say it is disturbing to see the Law of Two Feet decontextualized out of the context of Open Space Technology’s principles and practices. Open Space Technology and the face-to-face process to create the agenda has played a critical role in making the best unconferences so successful.
Here are at least Eleven Crucial Elements to making a Great Unconference:
1) Think of a compelling topic that could used some focused attention by smart people working in the field.
2) Bounce the idea off some influencers and innovators in that topic area to see if they like the idea of bringing people to talk about it more in depth over a few days. [These are like speakers but not – you can tell others they are coming and others will too]
3) Scout for Venues. Many unconferences happen in companies offices over the weekend. It is good to have a space that has a large open space for all the participants to be together and breakout rooms. Good things to have include
- Wifi + ethernet (with lots of bandwidth),
- being allowed to bring food in (the conference industry is full of venues that don’t allow you to bring in outside food – then they charge you $40 for box lunches)
- White boards – you can improvise with paper if there are none
- Projectors (you can invite attendees to bring some if the venue can’t supply all you need)
4) Craft an invitation that will inspire a range of people who could benefit from discussing the topic coming. (run it by the first invitees)
5) Put up a wiki for the event. Post the invitation on the front page. The wiki is used to share who is coming, post suggested topics, Sponsors, Directions to the venue, Nearby hotels etc. As the event happens the participants will use the wiki to document the sessions, links to podcasts, links to blog posts about the event.
6) Set up registration. If you are going to ask people to pay a little something up front set up a registration page with paypal. Fees for an unconference should be at the level that involves ‘chiping in to cover costs.’
7) Invite sponsorship to support the event amongst companies who play a role in the topic you are covering. Sponsors get community links, thank you’s and build community good will. It is a good value for the money – traditional conferences sponsorships can run between $10,000 and $100,000. You can buy 100 folks a breakfast at an unconference for $800 or dinner at a restaurant for $3000.
8) Get the word out. Announce it to lists that are related to the topic area. Ping bloggers who write about the subject – invite them ask them to blog about it. Encourage those who are coming to announce that on their own blogs.
9) Figure out the food.
- Have abundant snacks we bought boxes of fruit from the wholesale market and nuts etc from Trader Joes.
- We produced breakfast – begals, cream cheese, fruit, yogurt.
- We bought the drinks for breaks and lunch from costco.
- Lunch it is good to get catered by family owned restaurants you can budget about $10 per lunch. Asian food is usually good this way or a sandwich buffet.
- Consider how you will support caffeination – we had a barista come in for about $800 a day.
- Find a good restaurant near your venue plan a menu and a fixed price per person. We did $20 per person.
10) Sculpt the event. Choose participatory process that will support the group address the topics of concern in the community.
Use the Open Space Technology methodology to create the agenda (it is described in detail below)
Besides open space there are some conversation modalities that could help structure a conversation around critical issues. These include Fishbowl, The World Cafe, Dynamic Facilitation or Appreciative Inquiry.
Support people being able to introduce themselves to one another – they can just stand up and say their name and where they are from or they can play a game like a strong wind blows.
Consider having a structured 1/2 day before the unconference part to orient newbies.
Spectrograms can be a great morning activity in open space to mix things up and let you get a sense for how the community feels about certain issues.
Consider having a visual journalist/graphic recorder or a dialogue mapper to create shared display of the community conversation.
11) Event Day. Create a welcoming inviting space for people.
Have name tags that people write themselves. As a bonus let people identify themselves with stickers from the various communities they belong to.
Create the Agenda using the Open Space Technology methodology. Participants are then invited to come to the front of the room and write the name of there session topic and their name on a 8.5Ã—11 paper. They announce the title of their session to the whole room and then post it on a schedule on the wall. Then once all the sessions have been posted the community standing in front of the schedule wall attendee move sessions around. Sessions are about an hour long with 15 min breaks and an hour for lunch.
The day closes with the all participants gathering in a circle one room and sharing for 20 -30 min the highlights of the day.
Encourage Wikiing of Sessions
Encourage Tagging of Blog posts and photos – Define the tag event initials and then the year is one way.
Encourage Podcasting of sessions and interviews with attendees
Create space for spontaneous interaction
Have a community space that gives people the freedom to meet their needs for connection and interaction
Follow the conversation about the event in the blogosphere by searching for the title of the event and taggs.